The government is targeting the youth through the creative industry by establishing a regulatory framework with an aim of safeguarding the youth engaging in creative and digital work in the country as jobs.
Fikirini Jacobs, Permanent Secretary in the Department of Youth Affairs and the Creative Economy, said the proposed law seeks to bring order, accountability, and sustainability to a sector that is rapidly growing but remains largely unregulated.
PS Fikirini said the initiative is anchored in the Creative Economy Bill of 2025, which is currently under consideration in the parliament.
Addressing youths and stakeholders in Kinondo, Msambweni Sub-County, Kwale County, Jacobs noted that the majority of young creative youths rely on online platforms for income, yet lack legal protection and structured support.
“Our young people are using their creativity to survive through online content creation and monetization, but without clear policies, they remain vulnerable and exposed. The bill, once passed by the parliament, will provide guidance, protection, and opportunities for growth,” said Jacobs.
The legislation intends to introduce measures to protect intellectual property, support skills development, and improve access to financing for creativity.
He added that the government also plans to work closely with digital platforms and private sector players to ensure fair compensation for content creators, saying the creative economy has the potential to absorb thousands of unemployed youths if properly managed.
Youth representatives in attendance welcomed the move, asking the government to fast-track the recognition of the creative digital industry, which is attracting new users daily globally.
